This Soft Feel Lady is designed specifically for women, promoting a higher trajectory for greater distance with every club in the bag. The newly engineered super-soft Energetic Gradient Growth™ core provides a soft feel on all shots from tee to green.  SUPER SOFT CORE Engineered with highly resilient super soft, 71 compression core formulation, whilst superior new aerodynamics give golfers with moderate swing speeds exceptional distance and soft feel  Improved Cover The new improved Soft Feel Lady 324 aero power dimple design delivers a penetrating trajectory with higher lift force, resulting in incredible carry and distance and superior stability. now available in Pure White™ and Passion Pink for exceptional visual performance.  344 SPEED DIMPLE™ PATTERN Advanced 344 Dimple pattern with maximum surface coverage reduces drag creating more distance.  ALIGNMENT AID The Srixon Soft feel golf ball also boasts a unique “HIT STRAIGHT” alignment arrow, promotes target focus, ensures square set-up and greater accuracy on the green.